Will the Aussie Rocks T-shirt save Australian tourism?

Aussie Rocks Big Day Out 2011 www.bigdayout.com

Attempt to save tourism chic

Resuscitating Australian souvenir shop fashion is the aim of new label Aussie Rocks. Fashion designers Chaya Segelman and Sara Feldman wanted to create an ‘I Love NY’ style T-shirt for Australians to wear overseas – sans the corny koalas or kangaroos. www.mxnet.com.au

Aussie Rocks spotted in Kakadu National Park, Darwin

Australian Traveller Magazine's Aussie Rocks Giveaway....

Australian Way stores at Brisbane International Airport now stock Aussie Rocks.

Revenge of the Kangaroo

Paypal features Aussie Rocks

All you Aussie Rockers, thanks for your pics, keep 'em coming!!

We will, we will.... Aussierock you!

Aussie Backpacker Magazine runs the Aussie Rocks competition. Free gear up for grabs! Become a fan on facebook and write on our wall in 25 words or less why you think "Aussie Rocks"!

Become a fan of Aussie Rocks on Facebook and WIN!!!!

www.shesaid.com.au Aussie Rocks story

Uberwebsite Girl.com.au features the Aussie Rocks stunt

Aussie Rocks brought the urban acrobatic art of parkour to Bondi, crowds stopped in their tracks to see what the....was going on. Check out the clip!