Will the Aussie Rocks T-shirt save Australian tourism?

Attempt to save tourism chic

Resuscitating Australian souvenir shop fashion is the aim of new label Aussie Rocks. Fashion designers Chaya Segelman and Sara Feldman wanted to create an ‘I Love NY’ style T-shirt for Australians to wear overseas – sans the corny koalas or kangaroos. www.mxnet.com.au

Australian Traveller Magazine's Aussie Rocks Giveaway....

Paypal features Aussie Rocks

Aussie Backpacker Magazine runs the Aussie Rocks competition. Free gear up for grabs! Become a fan on facebook and write on our wall in 25 words or less why you think "Aussie Rocks"!

Become a fan of Aussie Rocks on Facebook and WIN!!!!

www.shesaid.com.au Aussie Rocks story

Uberwebsite Girl.com.au features the Aussie Rocks stunt

Aussie Rocks hit Bondi Beach in honour of Australia Day with their attention seeking Parkour team to show how far they'd go to say: "Aussie Rocks!"

How will you show your patriotism on Australia Day?